THE ROLE OF BUSINESS ANALYTICS IN MARKETING STRATEGIES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
Abstract: THE ROLE OF BUSINESS ANALYTICS IN MARKETING STRATEGIES
This study investigates the role of business analytics in shaping effective marketing strategies and enhancing customer engagement within organizations. The objectives include assessing how analytics tools and techniques contribute to market segmentation, consumer behavior analysis, and campaign performance measurement. A survey research design is adopted to collect quantitative data from 250 participants using the Taro Yamane formula to ensure a representative sample. The case study focuses on a consumer goods company in Port Harcourt, Nigeria, recognized for its data-driven marketing approach. The reliability coefficient score, measured through internal consistency checks, is 0.87, indicating strong reliability of the research findings. Findings suggest that business analytics enable marketers to gain valuable insights into consumer preferences, optimize marketing spend, and personalize customer interactions. The study recommends that organizations invest in advanced analytics platforms, integrate data from multiple sources for comprehensive insights, and prioritize data privacy and ethics in marketing practices to enhance customer satisfaction and achieve competitive advantage in dynamic market landscapes.
Related Project Materials
THE ROLE OF CUSTOMER SEGMENTATION IN MEETING CUSTOMER EXPECTATIONS
THE ROLE OF CUSTOMER SEGMENTATION IN MEETING CUSTOMER EXPECTATIONS
This study explored the role of customer segmentation in meeting custo...
BROKEN HOME AND CHILDREN EDUCATIONAL CAREER
ABSTRACT
This project titled “broken home and children educational career”. The objective is to identify the...
PHARMACOLOGICAL EFFECTS OF METHANOLIC EXTRACT OF GARCINIA KOLA (HECKEL) SEED ON THE REPRODUCTIVE PROFILES OF SOME MALE EXPERIMENTAL ANIMALS
ABSTRACT
Garcinia kola is commonly consumed in Nigeria in social ceremonies and for leisure purposes. It is speculated to enhance sexual...
FOREIGN INVESTMENT AND FINANCIAL GROWTH OF COMPANIES IN INSURANCE SECTOR NIGERIA
ABSTRACT
This work studies the foreign investment and financial growth of companies in insurance sector...
CAUSES AND CONSEQUENCES OF SINGLE PARENTHOOD
EXCERPT FROM THE STUDY
A single parent is one living without a spouse and on whose shoulders lay the higher responsibili...
A FORMAL APPROACH TO CONTRACT VERIFICATION FOR HIGH-INTEGRITY APPLICATIONS
Abstract
High-integrity applications are safety- and security-critical applications developed for a variety of critical tasks. The correc...
THE ROLE OF THE PRESS IN NATION BUILDING
ABSTRACT
This study examined the role of the press in national building. The study was limited to Government owned media houses in Uyo...
AN INVESTIGATION INTO THE FACTORS THAT INFLUENCE STUDENTS MISBEHAVIOUR AND FACTORS THAT DETERMINE QUALITY EDUCATION IN NIGERIA TERTIARY INSTITUTIONS
ABSTRACT
This study was carried out to study the factors that influence students misbehaviour and...
STRATEGIES FOR INTEGRATING CULTURAL AWARENESS INTO VOCATIONAL TRAINING
ABSTRACT: This study investigates strategies for integrating cultural awareness into vocational training, emphasizing the importance of prepar...
COMPARATIVE STUDY OF PROTEST MOVEMENTS IN NIGERIA: FROM ABA WOMEN'S RIOT TO ENDBADGOVERNANCE
COMPARATIVE STUDY OF PROTEST MOVEMENTS IN NIGERIA: FROM ABA WOMEN'S RIOT TO ENDBADGOVERNANCE
Chapte...
